One of the values of this institute is diversity and the National Gallery of Zimbabwe tries to be diverse by offering different things to its public. The National Gallery of Zimbabwe does not only focus on exhibitions. It also offers a wide range of art related products through its Artlife shop. The ArtLife Shop offers a wide range of art products and these are: ceramics, sculpture, paintings, textiles, jewellery, books, artefacts, design and other authentic gifts. These products are usually sold based on their relevance to exhibitions, the time of year, or special events.Brower (2004) states that gallery shops are usually shopping destinations, however it is likely that visitors will enter the shop as part of their gallery experience. The Gallery shop also plays a vital role in blurring the borders between commerce and art noted with how the institution generates a lot of its revenue from the shop which can be of use in supporting upcoming exhibitions and a wide range of programming.
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