Tyres Plus was launched in 2016 and is the first,real lifestyle sensitive Automotive Fitment Centre Brand in Zimbabwe, which will make it easier for motorists to receive seamless service from a focused retail fitment brand.
At Tyres Plus, deliberate thought is placed into the way automotive service is offered and we have built an offering specifically to suit purchase habits. In Zimbabwe, motorists are not overly sensitive to the emotional value of a brand, and are more concerned with the utility of the actual product or service they are offered.
The Mantra that people never want a quarter inch drill but a quarter inch hole informs Tyres Plus operating philosophy. The centers aim not only to sell products and provide a rudimentary service, but create experiences for customers. New age customer insight suggest customers traditionally associate automotive service with greasy, dark and smoky environments, which customers are not always willing to voluntarily visit. Tyres Plus Automotive Centres offer a clean alternative to automotive service paired with seamless customer service that removes the hassle associated with tyres and related accessories maintenance.
Tyres Plus is the ideal brand name because it delivers the continuous reference to the need to offer clients more. ‘Tyres Plus’ parallels the mantra that pervades service delivery: deliver more, deliver consistently, and deliver efficiently, on each client’s terms. It’s about capturing the spirit of truly exceeding the client’s expectation in each area of service delivery.
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