British American Tobacco is a leading tobacco group, with brands sold in around 180 markets. We employ more than 55,000 people and have over 200 brands in our portfolio. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets. Our approach to marketing is second to none in our industry, in brand building, innovation and responsibility. Our companies adhere strictly to the high standards of our voluntary marketing principles. We play a significant role in local communities around the world. In many countries we are a top employer and the company of choice for people in all areas of our business. With our geographic diversity, strong brands, talented people and proven strategy, the Group is well placed to achieve further success.
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